Heritage

Ego has strong roots in development and marketing of electronic technology. Ego Lifestyle B.V. originated from Tulip Distribution and International Holding that was entitled to the exclusive rights of the Tulip brand from Tulip N.V., Europe’s leading computer manufacturer in the 70’s. Tulip N.V. still holds the first European license of Microsoft Corporation.

Building on this past technology know how, Ego started developing independent activities in 2002. Founded by Huub van den Boogaard, the Ego concept engendered immense press attention from all over the globe as turning the market around.

Completely breaking with traditional design and use of computers, Ego became the first to integrate luxury materials and groundbreaking design into highly functional handmade luxury electronics. 

Each Ego is a unique handmade lifestyle piece of electronic jewellery equipped with the latest proven technology.